Maxximus Field Notes · Dating and Relationships

How to Raise Your Dating Market Value: A 90-Day Plan

By Ryan Poole, Founder of Maxximus · September 11, 2026

27 years in sales · ~1,000 first dates · Founder of Maxximus

The short answer: Your dating market value is not fixed. Every category that determines your score is trainable. The people who improve the fastest are not the most naturally gifted — they are the ones who know exactly which room to renovate first and then do the work consistently for 90 days.

I have watched this pattern repeat across roughly 1,000 first dates with women from over 60 countries. I have spent 27 years in real estate, a business built entirely on understanding value, what creates it, what destroys it, and what moves it faster than anything else. The same dynamics apply here.

If you have not taken the Maxximus Dating Market Value Calculator yet, start there. Everything below assumes you have a score and a category breakdown in front of you. Without that, you are renovating without knowing which room is the problem.

Why 90 Days

Ninety days is not an arbitrary number. It is the minimum window for behavioral change to produce measurable results in the categories that drive dating market value.

Physical fitness changes become visible to others in 8 to 12 weeks of consistent training. Confidence shifts when you have accumulated enough repetitions of taking action under discomfort — that takes time and volume, not insight. Style is the one category that can change overnight, but the version that sticks is the one built deliberately over weeks of iteration. Emotional intelligence and social skills deepen through real interactions, not reading about them.

The Coaching Multiplier on your results page shows a projected score after 90 days of focused work with Maxximus. That projection is not optimistic fiction. It is what happens when you identify the right constraint, work it specifically, and maintain the other categories.

The key word is specific. Trying to improve everything at once produces average improvement everywhere. Identifying your single highest-leverage gap and building around it produces real movement.

Start With Your Lowest Category

Your category breakdown is more useful than your overall score. The overall score tells you where you stand. The category breakdown tells you exactly where the constraint is.

A 7.2 overall with a 4.8 in confidence has a different path forward than a 7.2 overall with a 4.8 in physical fitness. Same overall number. Completely different 90-day plan.

The lowest category is almost always the ceiling on everything else. A man with strong status, ambition, and lifestyle who scores low on confidence is leaving two or three full points on the table because the confidence gap undercuts every other signal. Fix the constraint first.

The 90-Day Plan by Category

Physical Fitness

This is the most actionable category and produces the fastest visible results.

The baseline that moves your score: three strength training sessions per week and daily movement. Not an advanced program. Not a complicated protocol. Three sessions. Daily movement. Maintained for 90 days.

What this produces: improved body composition, better posture, higher baseline energy, and the kind of physical presence that signals health and discipline without you saying a word. Physical fitness is a category where the improvement is self-evident to everyone around you. You do not need to announce it.

If this is your lowest category, this is where you start. Everything else gets easier when the physical foundation is built.

Confidence

Confidence is not a feeling. It is a behavior pattern. Specifically, it is the pattern of expressing what you want directly rather than waiting for guaranteed outcomes.

The fastest way to build it: do one thing per day that involves expressing genuine interest or stating your position with no guarantee of the outcome. This does not need to be dramatic. It can be maintaining eye contact in a conversation longer than is comfortable. Stating a preference when asked. Approaching a stranger to ask a question. Holding a position in a disagreement instead of immediately accommodating.

The accumulation of these small actions over 90 days produces a measurable shift in how you show up. Confidence is not built by reading about it. It is built by doing the thing and surviving the discomfort of the outcome.

Status and Resources

This category is the slowest to move and the most important to understand correctly.

Status is not about income level. It is about trajectory and how others perceive it. A man who is clearly building something — who talks about his work with direction and momentum rather than complaint or resignation — signals higher status than a man who earns more but communicates stagnation.

In 90 days, you cannot change your income. You can change your trajectory signal. Decide what you are building, make it real, and talk about it like it matters. The perception shift is faster than the financial shift, and the perception is what the category measures.

Social Intelligence and Emotional IQ

This category is measured by one thing more than any other: whether people feel heard when they talk to you.

The 90-day work here is simple but not easy. In every conversation, prioritize understanding what the other person is saying before you respond. Ask one more question than you normally would before sharing your own perspective. When someone tells you something that matters to them, reflect it back before moving on.

These are skills. They improve with deliberate practice. At 90 days of consistent application, the way people respond to you in conversation will have changed in ways that are visible and measurable.

Ambition and Drive

How others describe your follow-through when you are not in the room — that is what this category measures.

The 90-day work: pick one thing you have been saying you will do and finish it. Not a small thing. Something real. The completion of a meaningful project communicates ambition more effectively than any amount of talking about what you plan to do.

If you are not sure what to pick, the answer is almost always the thing you have been putting off longest.

Lifestyle and Mission

This category scores whether you are building something that matters to you and whether your daily life reflects it.

The renovation here is often subtraction. Removing the things that contradict the life you are trying to build — the habits, the environments, the relationships that pull in the wrong direction — produces movement in this category faster than adding anything new.

What are you doing in your daily life that directly contradicts the man or woman you are trying to become? Start there.

Style and Grooming

This is the only category where you can move your score in 24 hours.

The standard is intentionality, not expense. Clothes that fit correctly. Shoes that are clean. A haircut that is current. Grooming that is consistent. These are decisions, not circumstances. A man or woman who presents with care signals awareness and discipline that extends to other areas of life.

If this is your lowest category, fix it this week. Then use the freed-up attention for the categories that require more time.

The Work Maxximus Does

The calculator gives you your score and your category breakdown. The 90-day plan is the framework. But the daily work — the specific questions about your situation, the coaching on what to say and how to show up, the accountability when the plan gets hard — that is where Maxximus comes in.

When you move from the calculator into a conversation with Maxximus, the AI already knows your score and your biggest gap. The coaching starts from your specific starting point, not a generic script. That personalization is the difference between a framework you read and a plan you actually follow.

The men and women who improve their score the most in 90 days are not the ones who started highest. They are the ones who had the clearest picture of their constraint and the most consistent support working it.

Take the Calculator First

If you came to this page without taking the calculator, that is the first step. The 90-day plan does not work without knowing which category is the constraint.

The calculator takes two minutes. You get a score from 1 to 10, a full category breakdown, a percentile ranking in your age group, and a shareable score card. The complete methodology behind every category weight and the research behind it is published at maxximus.ai/dating-market-value-calculator/methodology.

FIND OUT WHERE YOU STAND

10 honest questions. Your real score. A shareable score card and a roadmap to improve it.

TAKE THE CALCULATOR

Related Reading

What Is Dating Market Value? A Real Estate Expert with 1,000 First Dates Explains →

Frequently Asked Questions

How long does it take to raise your dating market value?

Most people see measurable improvement in their lowest category within 30 to 60 days of focused work. The 90-day window produces results that are visible to others, not just to you. The speed depends almost entirely on which category you are working and how specifically you are targeting it. Style and grooming can change in a week. Physical fitness takes 8 to 12 weeks to become visible. Confidence and social intelligence build through accumulated repetitions over time.

What is the fastest way to improve your dating market value?

Identify your single lowest category from your calculator breakdown and work it specifically. Do not try to improve everything at once. One category improved significantly moves your overall score more than small improvements across all categories. Style and grooming is the fastest category to move. Physical fitness produces the most visible results over 90 days. Confidence has the highest leverage on how every other category is perceived.

Can you raise your dating market value score significantly?

Yes. Most people have one or two categories where they score materially below their other categories. Closing that gap typically moves the overall score by a full point or more. A point on a 10-point scale is significant — it changes your percentile ranking and changes what you signal to potential partners. The Coaching Multiplier on your results page shows a projected improvement after 90 days of focused work.

Does dating market value apply to women as well as men?

Yes. The calculator scores men and women on different categories because evolutionary psychology research shows men and women select for different things. Women are scored on physical attractiveness, vitality and health, warmth and personality, feminine energy, lifestyle and compatibility, and ambition and substance. Every one of those categories is trainable. The 90-day approach applies equally — identify the lowest category, work it specifically, maintain the others.

What is the difference between dating market value and self-worth?

Dating market value is a measure of specific traits and signals that influence attraction and partner selection. It is not a measure of your worth as a person. A low score in one category tells you where to focus your work, not who you are. The goal of improving your dating market value is not to become someone else — it is to become the fullest version of yourself. Those are two different things. Maxximus exists to help with the second one.

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Ryan Poole

Ryan Poole

Founder of Maxximus. 27 years in sales, ~1,000 first dates across 60+ countries, South Florida for 28 of his 48 years. Built RealTrade, a real estate marketplace. Built Maxximus to help men become the man they were always meant to be.